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Meet the Maker of Apoterra Skincare, Dominique Caron
One of the fundamental reasons I created Eleventh Beauty was because I’m a fan (a groupie, if you will) of the organic beauty makers of the world. I’m in awe of their ingenuity and creativity. These amazing artisans handcraft such lovely beauty products, which contain super complex and nutritious ingredients for, not just our skin, but our inner health as well. They are fresh and super beneficial for us… designed to bring about our inner glow. Love that!
I also love the concept of #mindfulconsumerism. There’s something delightful about getting to know more about what we are consuming. Who made it and why? Knowing this information actually gives me greater enjoyment of the product than if I were to blindly consume it.
One of the ladies I’m in total awe of is Dominique Caron, founder of the most incredible organic skincare brand, Apoterra Skincare (previously Caru Skincare). Having recently reviewed two of her beautiful products, I was so thrilled when she accepted my request for an interview.
Read on for the full interview…
Dominique, I understand your brand has really taken off since launching in 2012. How has the creation process developed over time? Are you still personally involved in making the products? Do you now have a team that assists you?
When I first launched in 2012, everything was made by me on the weekends or after work. I started with only soaps and slowly expanded the line. Now I have a team that helps me make the products and run the business, but everything is still handcrafted by us in house. Having a team to take on some tasks helps free up some of my time so I can concentrate on growing the business and formulating new products, which is my favorite thing to do!
Where are the products made – in the same place as when you started the company?
We still operate out of the same studio in Astoria, Queens although these days the space is feeling pretty small. We might move into a larger space this year.
You recently changed the name of your company (previously Caru Skincare). What was the driving force behind your decision?
Apoterra means “derived from the earth”. I felt like this name really embodied what we are about. We create products that are made from natural ingredients that were grown or mined. Our mission is also to respect our planet and help create a sustainable and healthy cycle. By keeping in mind that we come from the earth, we can remind ourselves that we should be respectful to our home.
Can you describe “that moment” when you realised your brand was taking off and it was going to be a success? How did you feel, what did you do to celebrate?
Success is very subjective. I wouldn’t say there was a moment when I felt successful. I set goals for myself and get excited when I achieve them, but there are always new goals to set! It’s a process. I celebrate achieving my goals by treating myself to going out to a favorite restaurant, splurging on a small treat that makes me happy or sometimes to an afternoon of doing whatever I want!
What’s an interesting fact you think my readers would love to know about you and Apoterra?
I just had a baby in November. Running the business while being a new mom is definitely challenging but I think in the end it makes me more disciplined and efficient. I set up an “office” chair for her and a lot of the time she is sitting with me while I answer emails and do work on the computer!
What are your hopes/plans for the future of the company?
I hope to grow the business so that I can create good jobs for more people. I also want to expand the line so that we can provide a larger selection of sustainably sourced and healthy products. I would love to one day introduce a mommy/baby line, more bath + body products, and also a home line.
Why did you feel the need for so much transparency?
There is so much greenwashing in the industry and so few regulations that unless a company is transparent about their process, the claims they make can be empty. Sometimes I read labels and try a product and think to myself this company is not being honest about what they put in their products. I want my customers to be confident in us but I also want our customers to let us know if they are unhappy with any of our choices. It’s important to us to provide as much information as possible to give our customers the power to give feedback about what we are doing so that we can improve wherever we can.
Which is your favorite product?
That kind of changes with the seasons. Right now I really love the Neroli Clarifying Toner. It smells so yummy and relaxing, and it helps keep my skin hydrated but also blemish free at this time of year. I love misting it on in the morning and night before applying my facial oil. I also sometimes use it as a cleanser (with a cotton ball) in the morning when I’m in a rush.
What are your top 3 beauty secrets?
- I try to eat mostly whole foods and stay hydrated. I try to keep away from processed food and too much sugar!
- Because my skin can get dry very easily, I always make sure to include a hydrating step in my routine.
I listen to what my skin and my body tell me. Some days my skin is just begging for a steam and exfoliation, while other days it just wants to be left alone.
Thank you so much to Dominique for participating in my Meet the Maker series and being so gracious with her time. I loved getting to know more about her and her beautiful brand!
If you would like to read my review of two Apoterra Skincare products, click here.
* This post does not contain affiliate links
** All photos were supplied by Dominique, either directly or from her website.[line]
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